Events

Hawaii Pacific Export Council
Strategic Plan
Updated
01.01.2010

Vision: The Hawaii Pacific Export Council will promote export growth in the Pacific Islands
by encouraging and educating local companies on the process of selling internationally
while being recognized in the community as international trade advocates and experts.

Mission Statement: The mission of the Hawaii Pacific Export Council
(HPEC) is to promote
U.S. Exports from Hawaii and the Pacific Islands region by:

1) Supporting the activities of the US Commercial Service
and Hawaii Export Assistance Center,
2) Counseling businesses on the exporting process,
3) Conducting trade education.

Group Structure: The DEC committees identified below will develop and execute plans to
foster the mission. It is a goal of the HPEC that each member is involved in at least one
committee. Each committee nominates a lead for the committee and each committee will
provide updates at HPEC meetings. Established committees:

Events Committee -
sets the agenda and conducts educational seminars
to educate companies to export

Revenue Committee -
identifies potential revenue opportunities & prepares
applications or refers to Events committee

Tourism Committee -
will focus on tourism related issues and propose HPEC activity
to support the tourism industry

Education Committee -
will focus on education sector related issues and propose HPEC
activity to support education

Marketing Committee -
target major sectors & conduct outreach to promote exporting,
HPEC, & create promo materials

Counseling Committee -
will coordinate export counseling situations where HPEC
members may have special skills

Trade Advocacy Committee -
will develop HPEC responses to trade issues and coordinate advocacy activity

Potential future committees:
Agriculture, Electronic Communication, Internship, Networking, Membership

Local Needs: The HPEC and Hawaii USEAC have identified the following areas where its
support is of value:

• Export Education
• Trade Advocacy

• Export Counseling
• Neighbor Isle/Rural Outreach

• Sector Specific Outreach
• Partner Outreach
Annual Goals & Performance Measures:
•        XX Educational Events (TBD 2009)
•        XX Trade Advocacy projects (TBD 2009)
•        XX Export Successes supported by HPEC (TBD 2009)
•        XX Average Export Counseling Sessions per member (TBD 2009)
•        Generate revenue and increase checking account funds by at least XX% during year
(TBD 2009)
•        Complete HPEC Skills Inventory
•        Maintain a Current and Relevant Website
•        Increase member participation in HPEC activities
•        At least one HPEC member to attend the annual National DEC Conference
•        Continued Membership Diversity – increase Neighbor and Pacific Islands
representation, increase membership diversity to include more exporters, particularly in
tourism and agriculture exports
•        Increase awareness of HPEC activities (representative at events, publications in
National DEC newsletter, State International Trade Office, other government agencies, etc.)

Budget: The Executive Committee will prepare a budget to support the Strategic Plan and
annual goals within 30 days of approval by the HPEC.